Coke 2nd Quarter Results confirm impact of Boycott
Coke has worked
very hard to present a favorable image of their most recent 2nd
quarter financial reports. But despite their own admission of double
digit increases in efforts to market their products in North
American the results are flat.
Just a couple months ago we acknowledged their willingness to
literally spend millions of dollars to over come the effects of our
boycott. We also predicted that we could add one former customer
for every new customer they gain. This prediction is turning out to
be correct.
In Coke's own words:
|
North America |
|
| |
Percent
Change
From Prior Year |
| |
Second
Quarter |
Year-
To-Date |
| |
|
|
|
Unit Case Volume |
1% |
1% |
|
Net Revenues
|
1% |
Even |
|
Operating Income
|
(7%) |
(9%) |
That is copied right out of their financial report (http://www2.coca-cola.com/presscenter/pdfs/second_qtr_results.pdf).
Also quoting from their financial report:
Operating income in the quarter was negatively
impacted by the planned double-digit increase in marketing
expense and higher raw material and freight costs.
Of course anyone who has passed Marketing 101
understands that "former" customers buy less products than current
customers! Coke knows this, the financial "talking heads" know this
and you the citizens who are fed up with Coke using your money to
further political correctness and desecrate your Heritage know this.
As a previous life long Coke drinker - the early
days of this boycott were hard. But every time Coke has failed to
even admit their own lies - documented by public records in Georgia
it became easier. Coke can use your money to buy unholy influence on
your government - if you are willing to let them.
They have not been using
my money for almost three years and will not get another cent
until they make amends.
I wonder how the Coke "mis-management" team feel
in their fancy board room knowing that their millions of dollars
(double digit increase in marketing expense) is being canceled by
what they publicly called - "unorganized rednecks!"
Apparently there are more of us than they
realized. Take a look at their stock performance for the last three
years:
This is a chart of Coke (KO) stock performance compared to
the DOW and their main competitor - Pepsi (PEP). Notice how as
time moves forward they fall further below both the DOW and
Pepsi.
Folks - that is how much the Coke mis-management team
politically correct agenda means to them. They have shown utter
disregard for you, but at the same time they are showing
disregard for their fiduciary duties to their stockholders.
So congratulations to all of you "unorganized rednecks" as
Coke called you. You have defeated Cokes double digit increase
in marketing expense for North America. After all that is what
we care about, we just happen to live in part of what they call
North America. The country that founded Coke and made it into
one of the world's largest corporations is now just part of
"North America" to them.
They are still spending millions of dollars, so keep on
passing the word. Besides we have a new twist coming where you
can help pass the word on to Coke stockholders. I imagine many
stockholders are not going to be happy.
The Coca-Cola Company Should Get Out of Politics Petition
Pass the word on to others and let them join the
"unorganized rednecks!"
Email
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From March of 2004, Coke wins another "Duh!"
Award
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Related Articles:
Atlanta Journal Report shows Coke decline ...
Coca-Cola Boycott Update
Coke preaches to choir while forcing political correctness on the
congregation ...
Coke management [sic] team wins the Duh! award
Next Letter to Coke Board of Directors - Coke insults 79% of Georgians
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