Coca-Cola Enterprises is doing
so well they are planning layoffs
The recent Business headlines have been glowing reviews of
Coca-Cola Enterprises (CCE). Of course just like Coke( See:
Coke 2nd Quarter Results confirm impact of Boycott) - hidden in
their voluminous financial report is the simple fact, sales in North
America are not doing well. Of course they aren't - Coke has
abandoned their core customer base to follow the personal agendas of
their "management" Team. Political correctness is their top priority
and as the word spreads it does not sell well.
CCE is looking for
ways to increase efficiency at a time when growing sales in North
America and CCE’s European markets is becoming difficult,
Just like Coke, with CCE we live not in the United States, but
in a portion of North America. But even with their globalist
terminology the basic fact of Marketing 101 remains true.
Current customers buy more products than "former" customers.
Duh!
When thousands of your strongest and most loyal customers get
fed up with a company's deliberate insults and perverted agenda and
quit buying buying your products, it hurts sales. You do not even
have to eligible for a Nobel Peace Prize to understand that simple
fact.
The "mis-management" team at CCE know that, but continuing to
force political correctness upon the public is considered more
important. But they are now doing that without using any of my hard
earned money. You can give them all of yours that you want to, they
will not get another cent of mine until they get out of politics and
make amends for their anti-Southern actions.
Just look at their hypocrisy. First they claim that the 2nd
quarter results are very good, then under their breath they whisper
and make plans to begin lay-offs because sales are becoming
difficult.
Lets tale a look at how their stock has performed:
This is a graph of CCE and the DOW. Very similar to the same
graph of Coke stock. Before our boycott started, they were
performing above the DOW. Then a period of mixed results and then
falling well below DOW and staying there.
Coke is spending millions in marketing to gain new customers,
but they are losing customers as fast as they get them. Millions
wasted for political correctness. CCE is going to restructure and
layoff about 1% of their 60,000 employees, for political
correctness.
It would be a lot easier to get out of politics and make
amends for their own actions. But the decision will ultimately be up
to the Coke and CCE stockholders. Did they buy stock to force
political correctness on the public or did they buy stock for
business purposes. There are also some financial institutions and
brokers that are failing to disclose to their clients the basic fact
that Coke (and CCE) has a serious problem with what used to be their
core customers.
Keep on getting petition signatures:
The Coca-Cola Company Should Get Out of Politics Petition
And pass the word on to others:
Coke has their day of retribution coming for
their anti-Southern actions including calling you just a bunch of
"unorganized rednecks!"
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US: CCE restructure to lead to layoffs – report
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Source: just-drinks.com editorial
team
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Coca-Cola Enterprises (CCE) intends to restructure its
North American division, according to press reports. The
Atlanta Journal Constitution said today (29 July) that the
move could mean layoffs of up to 1% of the company’s
60,000 employees in the region.
CCE is looking for ways to increase efficiency at a
time when growing sales in North America and CCE’s
European markets is becoming difficult, the Journal said.
The streamlined structure will reduce the layers of
management in CCE from five to four, the paper added.
In a conference call with analysts, CCE chairman Lowry
Kline said that the new North American structure will make
the company “flatter and much more responsive to our
customers, both nationally and locally.” |
Source:
http://www.just-drinks.com/news_detail.asp?art=28007
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